Just when you thought you’d got it all sorted, the goal posts moved again. Browsing the Internet is changing, dramatically and quickly and it’s all about mobile. Nearly one in two Americans own a smartphone of one kind or another and they are using it to connect and browse online. At this rate of growth, it is only a matter of time before mobile browsing overtakes desktop browsing.
While this sounds great, not all websites are mobile-friendly making the experience of a user on the website frustrating and not worth all the pinching and scrolling. CompuWare research has found 57% of people would not recommend a business which has a bad mobile site, and 40% will turn to a competitor’s site instead, so getting it right is imperative. Here are Linkup’s three rules for mobile websites to get you going in the right direction.Button Text